When Chrysler's Ram brand split off from Dodge back in 2009 the goal was to target "real truck customers," and not just to those who buy strictly on style and image.
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Pumping new life into an aging crossover
When a new pickup truck debuted, did you ever wonder how its competitors would suddenly gain a few hundred pounds of towing capacity with seemingly no changes from the previous model year?
Somewhere down south, a good ol' boy just started breaking down in tears.