When Chrysler's Ram brand split off from Dodge back in 2009 the goal was to target "real truck customers," and not just to those who buy strictly on style and image.
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Buyers don't have to wait for the new model year.
Few things in today's automotive landscape are as predictable as a metronome: No automaker cranks out as many special editions as the Chrysler Group.
Piggy-backing off the recent success of a similar marketing campaign, Chrysler Group is offering customers the opportunity to put off payment for three months.