When Chrysler's Ram brand split off from Dodge back in 2009 the goal was to target "real truck customers," and not just to those who buy strictly on style and image.
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Toyota has dominated the compact car and mid-sized car segments in the U.S.
Mopar stands for "Motor Parts" and is a special service branch of Chrysler Group LLC.
According to a report released today from National Automobile Dealers Association, a temperate seasonal demand will drive used car prices down over the next few months.