When Chrysler's Ram brand split off from Dodge back in 2009 the goal was to target "real truck customers," and not just to those who buy strictly on style and image.
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Dodge had hoped the Caliber would prove to be a straight shot at the heart of the compact car market.
Chrysler has begun taking orders from dealerships looking to stock their lots with the all-new 2013 Dodge Dart.
You've come a long way, Chrysler.