When Chrysler's Ram brand split off from Dodge back in 2009 the goal was to target "real truck customers," and not just to those who buy strictly on style and image.
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There's nothing worse than getting pulled over, especially when a menacing Dodge Charger outfitted in police gear is starring at you through your side-view mirror.
When Fiat acquired Chrysler back in 2009, CEO Sergio Marchionne promised vehicles would be shared between all the brands under the company's umbrella.
The Dart is getting the same "cool" package as much of the rest of the Dodge lineup.