In the U.S., Fiat enlisted the help of supermodel Catrinel Menghia and Charlie Sheen to amp up the image of the small car and make it clever, sexy, and desirable.
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Bad news for the 2012 Fiat 500, and possibly for those who own one.
Alfa Romeo is doubling down: following the hype of the 4C Concept, Alfa is planning a 2014 production model launch, but that may not be all.
Fiat and Chrysler CEO Sergio Marchionne has bullishly pushed for Fiat to take over the remaining stake it doesn't yet have in the Chrysler Corporation.