Fiat has collaborated with Funny or Die to make a new video for its 2014 500L...with an Italian family twist.
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Fiat has introduced the 500 First Edition designed exclusively for Chinese consumers.
In the U.S., Fiat enlisted the help of supermodel Catrinel Menghia and Charlie Sheen to amp up the image of the small car and make it clever, sexy, and desirable.
To raise awareness about breast cancer, and hopefully $250,000 in the process for research, Chrysler is releasing a special edition of the Fiat 500 called the “Pink Ribbon” edition.