Sergio Marchionne, the CEO of Fiat-Chrysler, has said a new business plan is needed as the European automotive recovery is still a couple of years off.
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High gas prices and growing consumer demand has blessed the U.S.
Fiat 500 personal watercrafts have made their seaworthy debut at the U.S. Open of Surfing.
In the U.S., Fiat enlisted the help of supermodel Catrinel Menghia and Charlie Sheen to amp up the image of the small car and make it clever, sexy, and desirable.