The final full week of July 2012 has come to a close but it didn't go quietly.
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For this installment of Motor Trend's Wide Open Throttle, Ford Truck's Marketing Manager Doug Scott sits down with some big names to talk about the show-stopping Atlas Concept and its controversial debut.
Unless you've been living under a really big rock for the past five months, you're well aware of the Ford Atlas and all of the hype it has created.
There are moments in advertising just cheesy enough to work when it comes to selling a new car.