With the 2013 Ford Fusion sedan, the automaker is introducing automatic start-stop, a feature it says can save consumers as much as $1,100 over the course of five years.
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Amid lagging sales, the Ford C-Max will receive new investments.
Fuel economy is a hot-button topic as gas prices continue to climb toward $4 a gallon but drivers can still control how much money they pay at the pump.
After a brutal downgrade from Consumer Reports on all vehicles equipped with MyTouch, Ford's voice-activated and touch-screen Sync-infotainment system, the automaker announced plans to retool the complicated device's learning curve.