When Ford started advertising its 2013 C-Max hybrid would achieve 47 mpg in both city driving and on the highway, it fastened a target on its back.
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Lost in the shuffle of concept-mania at this year's Frankfurt Motor Show is the newly unveiled Ford E-Bike Concept.
Have you always wanted that new car smell?
Ford plans to keep the fastback design of the latest Focus around for the next-generation model.