If Ford is looking for its next spokesperson, the company can tell Alan Jackson, Toby Keith, and Mike Rowe to move aside.
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Ford is debuting a host of upgrades for its Super Duty pickup trucks at the Texas State Fair.
Like the muscle car's war of numbers, the truck segment is extremely competitive.
Following a stagnant May sales month, Ford posted a big 13.6 percent year-over year sales gain for June, totaling 194,114, and year-to-date sales are up 12.4 percent on the heels of strong sales for new cars and SUVs.