When Ford's F-150 product designers stopped by our office earlier this week, they told us that in 2008, a consumer could configure the F-150 more than 11 billion different ways.
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Ford is getting overwhelmed, a problem most automakers would envy.
Trivia: Your average rental car agency has between 100 and 150 cars in its fleet at any time.
When Ford replaces its full-size E-Series vans with the all-new Transit commercial van to the United States next year, it will come equipped with the same EcoBoost V-6 engine that has proven so popular in the Ford F-150.