RelayRides, a San Francisco based startup, has just gotten a lot of help.
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Earlier this month, we posted how Americans have adjusted to the $4+ a gallon gasoline prices to the point they're buying so-called "gas guzzling" mid to full-sized SUVs at steady numbers.
In what may be a sign of shifting attitudes, GM is taking a bottom-line approach, only this time it's not based on how many cars are moved, but to whom and how.
After showing off its blinged up and decked out 2013 GMC Terrain Denali in New York in March, the truck maker has finally decided to attach a price to it: $35,350, including $825 destination and handling.