And it seems to be gaining a fair amount of support...
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Sales were up for most Japanese automakers in September, but Toyota and Honda were still down, despite growing signs of hope.
American Honda announced earlier today the integration of support for Apple's Siri into the 2013 Honda Accord and Acura RDX and ILX models as a dealer installed option.
Amid its rapid expansion in North America, Honda is set to increase exports in the region.