Seeing Heather Peters' crusade firsthand as she took on Honda as a former lawyer looking for some parity for her 2006 Honda Civic Hybrid's lackluster fuel economy looked inspiring.
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Oh, how the mighty have fallen, or so it seems.
In a trend that has it joining the ranks of Ford, Chevrolet, and perpetual arch-nemesis Volkswagen, Honda laid the groundwork for a new plant in Mexico for its Fit hatchback.
Honda pushes for more risky marketing to expand the brand's reach.