Today's car ads, which can be found in video, webpages, and yes, the lowly magazine or newspaper (remember those?
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The Hyundai Azera has gone through the past few years as the shy kid in the back of the Korean manufacturer's parking lot.
It takes about three years to design and test a car before it goes into production for you to buy.
Japanese manufacturers Nissan, Honda, and Toyota either currently offer electric vehicles or soon will, so it's only fitting that Korean rival Hyundai would get into the electric mix as well.