Hybrid naysayers constantly say hybrids aren't worth the extra cost because it will take years to recover the premium paid for their high-tech vehicles versus a non-hybrid equivalent.
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Just weeks before Hyundai's sporty new 2012 Hyundai Veloster hits showrooms, the automaker has released fiercely competitive pricing that pits it square against established icons such as the Mini Cooper and Volkswagen Beetle.
It doesn't appear Hyundai and Kia will be slowing down anytime soon.
If an automaker creates a sports car, its primary objective should be to make drivers and passengers smile so much that it hurts.