Marketing folks love to trot out the phrase “it’s the product, stupid.” Some of them probably have it tattooed somewhere on their bodies.
Read This Article
A surprise hit in the U.S., the Hyundai Equus has shown that there is a market for a $60,000 to $66,000 Korean flagship luxury car here.
Running a Korean automaker in the U.S.
Hyundai let it slip during the 2012 Los Angeles Auto Show that it would preview a "large luxury sedan concept" at Detroit, and today that is confirmed via a teaser image.