Hyundai has plenty of new products on the way, including a compact BMW 3 Series fighter.
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In yet another reminder of changing times, it appears even test drives are going digital.
Thanks to a loss of engine power last week, the ship carrying 61 2014 Hyundai Equus luxury sedan is currently adrift at sea.
It is only the most stringent of journalistic ethics that keeps us from simply copy-pasting last month's Korean sales story into this space.