Hyundai debuts two Super Bowl ads featuring the 2014 Elantra and Genesis.
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Marketing folks love to trot out the phrase “it’s the product, stupid.” Some of them probably have it tattooed somewhere on their bodies.
Welcome to brave new territory for Hyundai.
Hyundai and Kia have steadily positioned themselves onto America's automotive map, and with a slew of new and refreshed offerings to come, the Korean twosome look to only further expand market share.