Marketing folks love to trot out the phrase “it’s the product, stupid.” Some of them probably have it tattooed somewhere on their bodies.
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A few months ago, it got real in the Whole Foods parking lot.
You might not have known it, but Korean automaker Hyundai has been racing in the U.S.
In May of last year, Hyundai introduced an innovative spiff for new buyers: It would guarantee the resale value of the vehicle when it was turned back in.