Marketing folks love to trot out the phrase “it’s the product, stupid.” Some of them probably have it tattooed somewhere on their bodies.
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Out with "Fluidic Sculpture" and in with "Fluidic Precision." Yes, this is the mumbo jumbo we deal with.
If BMW or Infiniti made the Genesis Coupe, would it be more appealing?
The Coachella Valley Music and Arts Festival—popularly known as Coachella—attracts everyone who's anyone in music: The Black Keys; Radiohead; David Guetta; even Dr.