Hyundai and Kia have steadily positioned themselves onto America's automotive map, and with a slew of new and refreshed offerings to come, the Korean twosome look to only further expand market share.
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The Sonata receives a full redesign, and a $300 drop in price, for the 2015 model year.
Buyers can now build their own 2015 Sonata online.
Hyundai let it slip during the 2012 Los Angeles Auto Show that it would preview a "large luxury sedan concept" at Detroit, and today that is confirmed via a teaser image.