Cargo space, apparently, is priority uno to Generation X car buyers, who were born 1960s, 1970s and early 80s.
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New Infiniti Q50 and QX70 models feature a "good and evil" theme.
It's been a little while coming, but it appears Infiniti is finally set to make a serious run at German competitors Mercedes-Benz and BMW.
Stop us if you've heard this before.