After the resurgence of Land Rover, Tata is looking to reignite interest in Jaguar with a host of new models.
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It's never easy changing your reputation after a first impression has solidified, and it's even more difficult if that first impression happened almost a century ago.
A high-performance Jaguar F-type, with a range-topping model to be powered by a 600-horsepower supercharged V-8, is being considered by the brand's engineers.
As we continue to wait for the arrival of the all-new Jaguar F-Type, the British automaker has released this video teasing us of what it'll sound like when you step on the accelerator.