It's undoubtedly a sign of the times when stalwart luxury automakers are downsizing their engines to boost sales.
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The silk cover has been pulled away, revealing what could well be the ultimate Jaguar convertible.
As we continue to wait for the arrival of the all-new Jaguar F-Type, the British automaker has released this video teasing us of what it'll sound like when you step on the accelerator.
It's never easy changing your reputation after a first impression has solidified, and it's even more difficult if that first impression happened almost a century ago.