Jaguar follows up Mercedes-Benz's chicken commercial.
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It's never easy changing your reputation after a first impression has solidified, and it's even more difficult if that first impression happened almost a century ago.
The silk cover has been pulled away, revealing what could well be the ultimate Jaguar convertible.
The Jaguar C-X16 concept made its American debut at the 2011 Los Angeles Auto Show, resplendent in a new white livery.