Jaguar follows up Mercedes-Benz's chicken commercial.
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Auto shows are a time for carmakers to display their hottest new models, boast about big horsepower numbers, and showcase low-to-the-floor, stylish, swoopy concept cars that have no chance of making it to production.
Designers often will make a clay mold of a design before an actual car—sheet metal and all— gets the final nod.
There were no real surprises as Jaguar officially unveiled its C-X16 concept sports car at the Frankfurt Auto Show today.