Jeep has long been known for vehicles that enable owners to go anywhere, do anything, at least in spirit.
Jeep first cut its figurative teeth in the armed forces with its open-top Wrangler traveling through, over, and around anything thrown in front of it.
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Jeep thinks up ways to increase the fuel economy of future Wrangler models.
Exactly where "Jeep" comes from is the source of arguments for hard-core fans and automotive aficionados alike.
Love its new looks or or hate them, production of the 2014 Jeep Cherokee is scheduled to begin later this year, and parent company Chrysler Group has high hopes for it already.