Exactly where "Jeep" comes from is the source of arguments for hard-core fans and automotive aficionados alike.
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Love its new looks or or hate them, production of the 2014 Jeep Cherokee is scheduled to begin later this year, and parent company Chrysler Group has high hopes for it already.
Fiat is mulling building Jeeps in China again, as part of its corporate stewardship of Chrysler and its joint venture with Guangzhou Automobile.
Chrysler celebrates its ninth consecutive month of positive net income.