The Jeep Wrangler Arctic special edition was first unveiled at the Frankfurt Motor Show last month ready to brave the coldest conditions.
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Exactly where "Jeep" comes from is the source of arguments for hard-core fans and automotive aficionados alike.
It's been a busy day for the folks over at Chrysler Group.
Love it or hate it, it's coming. The 2014 Jeep Cherokee hit the production line yesterday with an annual goal of 275,000 units produces in its sights.