The 2012 Hyundai Elantra was named the North American Car of The Year in January, and more than 200,000 Elantras have been sold since the model was introduced.
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Besides the holidays, savvy car buyers know deep discounts can also be had towards year's end as dealers cut prices on last year's cars to make room for the newest models.
SEMA, or the Specialty Equipment Market Association, has announced the winners of its second-annual Hottest Cars award for the 2011 SEMA aftermarket trade show, currently going on in Las Vegas.
Updated: Check out the full photo gallery below.