There’s something endearing about watching Kia’s commercials for the Soul hatchback with gargantuan, yet utterly hip, hamsters rocking out while cruising around in the small people-mover.
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Admit it, you start tapping your foot every time a Kia Soul commercial comes on, featuring those so-cool-it-hurts, beat-boxing hamsters.
Generally speaking, the target audience for Esquire magazine is men educated in the finer things life has to offer.
Less than a decade ago, if you told someone you just bought a KIA vehicle, you may have gotten a funny look and even heard some snickering when you walked away.