Less than a decade ago, if you told someone you just bought a KIA vehicle, you may have gotten a funny look and even heard some snickering when you walked away.
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Kia has confirmed the electrified version of the Soul, set to hit markets in 2014.
You get the impression sometimes that people just don't understand the relationship between Hyundai and Kia.
The next-gen Kia Sorento will feature a bolder, striking design.