What It Is/Who It's For
A niche in the midsize segment has emerged for greenies and eco trumpeters.
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We’ve already seen the new 2012 Kia Ray, the Korean market’s Honey-I-shrunk-the-Soul micro car.
Ever since Blake Griffin dunked over a Kia Optima, he's been tied to the brand's marketing.
If ever you thought to yourself Kia was the perpetual second fiddle to fellow Korean automaker Hyundai, now might be time to reconsider that.