Generally speaking, the target audience for Esquire magazine is men educated in the finer things life has to offer.
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It doesn't seem like the current-generation Kia Optima was introduced that long ago.
You get the impression sometimes that people just don't understand the relationship between Hyundai and Kia.
Kia's crazy trio of life-size children's characters are back in a new set of ads for the refreshed 2012 Sorento crossover.