Kia Motors took to Las Vegas this week instead of focusing its efforts in Detroit to introduce its second generation of its UVO voice-command infotainment system.
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Korea's top automakers played a familiar tune in September, showing customers still opt for value in a tepid economy.
The latest variation of Kia's original hamster-mobile now has a price, and it starts at $15,495.
The final one of eight Justice League-inspired Kia vehicles will be making its debut this week at the San Diego Comic-Con.