There's been speculation regarding the new Kia K9 full-size luxury sedan in the U.S., a vehicle that runs from $45,000 to $75,000 at current exchange rates.
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Kia announced earlier this week that the updated 2013 Optima Hybrid now has a more performance-driven and fuel-efficient powertrain, additional cargo space, and new premium features.
Korea's top automakers played a familiar tune in September, showing customers still opt for value in a tepid economy.
Google is slowly taking over the world, and Korean automakers Hyundai and Kia are welcoming the technology giant with open arms.