Kia announced this week that it has teamed up with NBA basketball player Blake Griffin of the Los Angeles Clippers to be its latest spokesperson for the brand.
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Exploiting yet another burgeoning segment of vehicles, Kia is heading to the Geneva Motor Show with what it calls a "racy new urban concept." That's how the British say small crossover.
Kia Motors has been insistent at showing us snippets of the 2013 Kia Quoris full-size sedan, its first rear-wheel-drive full-size luxury car.
Less than a decade ago, if you told someone you just bought a KIA vehicle, you may have gotten a funny look and even heard some snickering when you walked away.