Ever since Blake Griffin dunked over a Kia Optima, he's been tied to the brand's marketing.
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Google is slowly taking over the world, and Korean automakers Hyundai and Kia are welcoming the technology giant with open arms.
A familiar luster is emanating from Asia, and this time Japan is playing spectator.
Admit it, you start tapping your foot every time a Kia Soul commercial comes on, featuring those so-cool-it-hurts, beat-boxing hamsters.