Exploiting yet another burgeoning segment of vehicles, Kia is heading to the Geneva Motor Show with what it calls a "racy new urban concept." That's how the British say small crossover.
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Kia Motors is having a busy year, reloading with seven all-new or refreshed vehicles this year, not the least of which is the 2014 Kia Soul that we first saw at the New York Auto Show.
Korea's top automakers played a familiar tune in September, showing customers still opt for value in a tepid economy.
Kia brings back Blake Griffin for the new Optima campaign scheduled to run through the NBA season.