Subtle changes come for the 2014 Kia Rio sedan and hatchback.
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Kia announced this week that it has teamed up with NBA basketball player Blake Griffin of the Los Angeles Clippers to be its latest spokesperson for the brand.
When a $19,000 subcompact car comes with a navigation system and keyless entry, it’s clear that the definition of "luxury car" has changed.
Ever since Blake Griffin dunked over a Kia Optima, he's been tied to the brand's marketing.