Generally speaking, the target audience for Esquire magazine is men educated in the finer things life has to offer.
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Kia Motors is looking to become a premium global automaker by 2017.
Kia announced earlier this week that the updated 2013 Optima Hybrid now has a more performance-driven and fuel-efficient powertrain, additional cargo space, and new premium features.
Kia debuts the new 2014 Optima Hybrid at the 2014 Chicago Auto Show.