Kia Motors is looking to become a premium global automaker by 2017.
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When current head designer Peter Schreyer got to Kia in 2007, it was said the only thing he changed to the then-upcoming Kia Soul was to add the tabbed grille now found on all Kia models.
When asking consumers what is most important when buying a new vehicle, many will mention styling.
Kia has discovered that the cables on automatic transmission-equipped Optimas built between September 2005 and June 2007 may not have been installed properly.