Generally speaking, the target audience for Esquire magazine is men educated in the finer things life has to offer.
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If you're like me, you probably get a little embarrassed every time Kia's hamsters start dancing in a Kia Soul commercial, but if you're also like me, you watch the commercial every time.
Exploiting yet another burgeoning segment of vehicles, Kia is heading to the Geneva Motor Show with what it calls a "racy new urban concept." That's how the British say small crossover.
Did you ever think you'd live to see the day when a $75,000 Kia would be sold in the U.S.?