There’s something endearing about watching Kia’s commercials for the Soul hatchback with gargantuan, yet utterly hip, hamsters rocking out while cruising around in the small people-mover.
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If you don't know who William T.
You get the impression sometimes that people just don't understand the relationship between Hyundai and Kia.
Kia has confirmed the electrified version of the Soul, set to hit markets in 2014.