Less than a decade ago, if you told someone you just bought a KIA vehicle, you may have gotten a funny look and even heard some snickering when you walked away.
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A familiar luster is emanating from Asia, and this time Japan is playing spectator.
For all of the dominance Korean automakers have had over the last few years, Kia’s executives have mentioned that they’re not going to follow Toyota’s lead in sacrificing quality for quantity.
And you thought you were cool because your BMW came with three years of free scheduled maintenance.