If you didn't know, Korea's Hyundai and Kia are popular car manufacturers.
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Less than a decade ago, if you told someone you just bought a KIA vehicle, you may have gotten a funny look and even heard some snickering when you walked away.
Ever since Blake Griffin dunked over a Kia Optima, he's been tied to the brand's marketing.
Generally speaking, the target audience for Esquire magazine is men educated in the finer things life has to offer.