Kia has partnered up with DC Entertainment to create eight different superhero-themed vehicles to be auctioned off for charity.
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Kia brings back Blake Griffin for the new Optima campaign scheduled to run through the NBA season.
Small people-movers are making a comeback as automakers figure out more efficient ways of packaging cars for the big of family and modest of paycheck.
If ever you thought to yourself Kia was the perpetual second fiddle to fellow Korean automaker Hyundai, now might be time to reconsider that.