Kia announces pricing information for its most expensive model in North America.
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Kia plans to introduce an all-new Soul EV to select U.S. markets in 2014.
Hyundai and Kia have steadily positioned themselves onto America's automotive map, and with a slew of new and refreshed offerings to come, the Korean twosome look to only further expand market share.
Kia brings back Blake Griffin for the new Optima campaign scheduled to run through the NBA season.