Kia Motors is having a busy year, reloading with seven all-new or refreshed vehicles this year, not the least of which is the 2014 Kia Soul that we first saw at the New York Auto Show.
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What It Is/Who It's For
A niche in the midsize segment has emerged for greenies and eco trumpeters.
For all of the dominance Korean automakers have had over the last few years, Kia’s executives have mentioned that they’re not going to follow Toyota’s lead in sacrificing quality for quantity.