See your favorite project cars face off in a 44-minute battle royale
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When current head designer Peter Schreyer got to Kia in 2007, it was said the only thing he changed to the then-upcoming Kia Soul was to add the tabbed grille now found on all Kia models.
We’ve already seen the new 2012 Kia Ray, the Korean market’s Honey-I-shrunk-the-Soul micro car.
For all of the dominance Korean automakers have had over the last few years, Kia’s executives have mentioned that they’re not going to follow Toyota’s lead in sacrificing quality for quantity.