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Kia Motors is looking to become a premium global automaker by 2017.
Auto shows are a time for carmakers to display their hottest new models, boast about big horsepower numbers, and showcase low-to-the-floor, stylish, swoopy concept cars that have no chance of making it to production.
Kia has priced the refreshed 2014 Optima with a limited bump in entry cost but a hefty jump at the top.