Less than a decade ago, if you told someone you just bought a KIA vehicle, you may have gotten a funny look and even heard some snickering when you walked away.
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Kia has introduced its first special edition model for the 2014 Soul.
You get the impression sometimes that people just don't understand the relationship between Hyundai and Kia.
Kia Motors is looking to become a premium global automaker by 2017.