Kia announced this week that it has teamed up with NBA basketball player Blake Griffin of the Los Angeles Clippers to be its latest spokesperson for the brand.
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There’s something endearing about watching Kia’s commercials for the Soul hatchback with gargantuan, yet utterly hip, hamsters rocking out while cruising around in the small people-mover.
What It Is/Who It's For
A niche in the midsize segment has emerged for greenies and eco trumpeters.
With plenty of speculation surrounding it, Kia took the wraps off a large sports sedan concept it plans on displaying at the Frankfurt Motor Show.