Kia's crazy trio of life-size children's characters are back in a new set of ads for the refreshed 2012 Sorento crossover.
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Korea's top automakers played a familiar tune in September, showing customers still opt for value in a tepid economy.
Ever since Blake Griffin dunked over a Kia Optima, he's been tied to the brand's marketing.
A familiar luster is emanating from Asia, and this time Japan is playing spectator.