Generally speaking, the target audience for Esquire magazine is men educated in the finer things life has to offer.
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Kia announced this week that it has teamed up with NBA basketball player Blake Griffin of the Los Angeles Clippers to be its latest spokesperson for the brand.
Kia plans to introduce an all-new Soul EV to select U.S. markets in 2014.
Kia has priced the refreshed 2014 Optima with a limited bump in entry cost but a hefty jump at the top.